Customer group: Guest

Privacy Notice

In the LIEBESKIND Berlin online shop your satisfaction is paramount. We want you to feel secure. That is why we have made the protection of your privacy one of our most important tasks.

As a company under private law, we must adhere to the provisions of the Federal Data Protection Act (BDSG) and German Telemedia Act (TMG) in the same way as companies under public law. Therefore, we have taken technological and organisational measures that ensure the compliance of the provisions on data protection.

We protect your personal data with state of the art technology. We use SSL (Secure Socket Layer) to transfer information, which works with a 128 bit encoding to ensure that your personal data cannot be read by third parties. It may occur that our server does not accept older browser versions which only support a 40-bit or 56-bit encryption. This is why we recommend you install a current version of your browser.

Personal data are details about yourself, such as your name and address, date of birth, your e-mail address or telephone number.

Since we take the principle of data minimisation seriously, we do not collect your personal data unless it is absolutely necessary. So when you visit our online shop without buying anything, registering or participating in a competition, you can basically do so without disclosing your identity. When you access our pages, only your IP address, date, time and the pages viewed will be stored in our server. We cannot recognise who you are with this data.

If you wish to place an order, we will ask you to enter your name, address as well as e-mail address, your date of birth and phone number. We require your name and address in order to process your order. We also collect your phone number for a due and smooth processing of your order. It may be necessary to contact you by phone if there are any questions regarding the processing of your order. We solely use your phone number for the above-mentioned purpose. We will neither call you nor send you text messages without good reason. We record your e-mail address in order to be able to confirm your order We solely use your e-mail address for the above-mentioned purpose. It is indispensable for us that you indicate your date of birth to distinguish you clearly from other users with the same name. In addition to this, you must be 18 years of age or older to place orders in the LIEBESKIND Berlin online shop.

When you sign in as a registered user in the personal area 'My Liebeskind’, you will have to enter the same data. This also applies to other cases, e.g. when you register in order to participate in a competition. Your e-mail address in combination with a password you choose yourself serve as your access data. The advantage of registering is that you can use the data you entered once for placing future orders as well. This will save you the time and effort of entering all your data again. If you are not registered as a user in the area 'My Account’, you will have to enter your complete data every time you place an order.

As a registered user in the area ‘My Liebeskind’, you have the possibility to enter only part of sensitive information such as your credit card data and leave out other data relevant for payment. In doing so, you can additionally contribute to the protection of such data, even though encrypted data transmission and especially secure data storage prevent third parties from accessing such data as well as any other personal data.

We use your personal data solely for the purposes we have collected your data for. Your data is used for the purpose of processing your order and your payment in the LIEBESKIND Berlin online shop. As we have assigned an external service provider with processing your orders as well as handling any of your other enquiries, your data has to be transmitted to this company in order to have your orders processed. In order to process your order, your data is transmitted to BFS Baur Fulfillment Solutions GmbH, Bahnhofstr. 10, 96224 Burgkunstadt, Germany.

If you select payment by invoice, your data will also be transmitted in order to check your credit rating and verify your address.

We can obtain information on your previous payment history regarding orders from Germany via infoscore Consumer Data GmbH & Co.KG, Rheinstr. 99, 76532 Baden-Baden, Germany. For orders from Austria, we will obtain this from Deltavista GmbH, Freisinger Landstr. 74, 80939, Munich, Germany.

Please be advised that we will transfer your address data (name, postal address, date of birth) to infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden, Germany for the purpose of carrying out credit checks if you choose to pay by invoice. We will acquire information about your previous payment information and credit information on the basis of mathematical-statistical techniques obtained using your address data.

In the case that payment is overdue by an extended period, your data will also be saved and used for debt recovery purposes by Arvato infoscore Germany as the debt-collection agency for Germany – and Arvato infoscore Austria for Austria. Of course, all of our other service providers are also committed to comply with the regulations of our data protection policy.

Your data is neither transmitted nor handed over for any other purposes to any other third parties. Neither will LIEBESKIND Berlin trade or sell your personal data.

You can of course also place an order by contacting our call centre (for the phone number see menu point 'Contact’ in the online shop).

As well as simply processing your order, we would also be pleased to send you customised information about the world of LIEBESKIND Berlin. 
Insofar as you have expressly accepted it, we will also collect, save, process and use your data for marketing campaigns, especially for mailings, newsletters, text messages, phone campaigns, mails and for the purposes of market research; moreover, we will forward your data to third parties commissioned by LIEBESKIND Berlin, where the data is saved, processed and used according to the above-mentioned purposes on behalf of LIEBESKIND Berlin

Our web pages use ‘cookies’ for several purposes. They serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are sent by our web server to your computer and stored there locally on your hard disk. Thanks to cookies we are able to analyse how users move through our web pages. Thus, we can adjust our website's contents to the needs of the users. Moreover, cookies enable us to evaluate the efficiency of individual advertisements and to place them depending on the thematic interests of the users.

We use two types of cookies: “session cookies” and “persistent cookies”. Session cookies are temporary cookies that are deleted from your computer as soon as you close your browser. Such cookies are, among others, necessary for ensuring the smooth and proper running of our online shop functions.

In addition, data which is necessary for the shop to function properly is placed on your computer by means of persistent cookies during your visit to the LIEBESKIND Berlin online shop. Such cookies are automatically deleted from your computer when their period of validity is reached, or if you delete them yourself before their validity expires. All persistent cookies used by us expire within 6 months.

Most web browsers automatically accept cookies. Usually, you can also modify your browser settings if you prefer not to send such information. Doing so, however, you will not be able to use the offers of our website in full, e.g. you will not be able to place orders. You determine the extent to which you allow cookies. To allow, reject, view or delete cookies, please make use of your browser’s help function.

On our website, we collect and save anonymous information on the surfing behaviour of visitors to our website for marketing purposes using technology from Criteo SA and xplosion interactive GmbH. This data will be saved on your computer with the help of what are known as "cookie" text files. Criteo & xplosion use an algorithm to analyse your surfing behaviour and can then display personalised banner ads on other websites featuring product-level recommendations (publishers).

Under no circumstances will this data be used to identify visitors to this website personally. The data collected will only be used to improve our product selection. Your data is neither used for any other purposes nor transmitted to any other third parties. You can object to the fully anonymous analysis of your surfing behaviour by clicking on the following opt-out links
Criteo opt-out      xplosion opt-out

You can find out more about Criteo technology from the Criteo Privacy Policy.
You can find out more about xplosion technology from the xplosion Privacy Policy

In order to provide a demand-oriented website design and to optimise this website, anonymous data is collected and stored through solutions and technology developed by econda GmbH ( Such data is used to create user profiles under pseudonyms. For this purpose cookies are used with which it is possible to recognise internet browsers. Without the express permission of the visitor, however, user profiles are not linked to the data about the bearer of the pseudonym. In particular, IP addresses are rendered unreadable as soon as they are received. Thus, it is not possible to associate user profiles with IP addresses. Visitors of this website can object to the future collection and storage of their data at any time here: object.

Our internet presence uses social plugins (‘Plugins’) from, the social network operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’). The plugins are marked with the Facebook logo or with the addition ‘Facebook Social Plugin’.

When you enter a website of our internet presence containing such a plugin, your browser connects directly to the servers of Facebook. Facebook transmits the information contained in the plugins directly to your browser, which will integrate the plugin into the website.

By integrating the plugin, Facebook receives the information that you have visited the corresponding site of our internet presence. If you are logged in to Facebook, Facebook is able to associate the visit with your Facebook account even if you have not confirmed the ‘Like’ button. Every time you interact with these plugins, e.g. when you click on the ‘Like’ button, or when you post a comment, the corresponding information is transmitted from your browser directly to Facebook and stored there

Even if you do not have a Facebook account, Facebook is able to collect data about you, e.g. your IP address. For more information regarding the purpose and extent of the collection, processing and use of this data, as well as your rights in this respect plus settings options for protecting your privacy, please refer to Facebook’s Privacy Policy.

Should you wish to prevent Facebook from collecting your data while you visit our internet presence, you must log out of Facebook before visiting our website. In addition, you can install blockers for your browser through the use of add-ons.

The software from Olapic Inc. (“Olapic”) is used on the website. Olapic users can upload their own photos using Instagram or using the website, in the format specified on the website, as well as optional text (hereinafter referred to as "Post"). The posts appear in the LIEBESKIND BERLIN online shop. Users can withdraw their consent for the use of the photos in the online shop at any time. Please send your objection to

We offer the possibility of logging in to our “Olapic” service using Facebook Connect. An additional registration is therefore not possible. When logging in, the Facebook login screen will open, where you can log in using your Facebook details. This connects your Facebook profile with our service. As a result of this connection we automatically receive the following information from Facebook Inc.: e-mail address, Facebook username, first and last name, and profile picture. From this data, we exclusively use your username and profile picture. This information is essential for the conclusion of the contract, in order to identify you. Your username and profile picture will also be displayed together with the photo that you wish to post using Olapiac. You can find further information about Facebook Connect and its privacy settings in the Data Policy and Terms of Service of Facebook Inc.

Our data protection policy only refers to the web sites of the LIEBESKIND Berlin online shop. LIEBESKIND Berlin has no influence on the providers of linked web sites and their compliance to the principles of data protection.

  1. Personal data
  2. Collection of personal data
  3. Use of personal data / Transmission
  4. Personal data used for other purposes
  5. Cookies
  6. Anonymised and pseudonymised data use
  7. Webtracking
  8. Use of Facebook social plugins
  9. Use of the software from Olapic Inc.
  10. Use of Facebook Connect
  11. Third party web sites

Updated: 06.12.2016